Apple Tree Communications is run by me, Kathryn Swinglehurst. Hi! (It means 'pigs on a hill' before you ask!)
A trained journalist with a background in broadcasting, I have over 20 years of experience in B2B and B2C marketing communications, internal communications and PR.
I'm a persistent public relations professional, a creative copywriter and a pernickety proofreader with a passion and penchant for words. With a whole host of experience working client-side and in agency, I've delivered creative content, marketing & internal comms, and successful PR campaigns for a series of leading brands in the retail, fenestration, food & drink, manufacturing, publishing and charity sectors, ranging from Bravissimo to Corus Steel.
As a wordsmith, I'm able to write copy on anything and everything, from widgets through to bras. I've lived and breathed the creation of captivating content in every job I've ever had, crafting everything from impactful CEO speeches and headline-grabbing news stories through to marketing communications literature, social media, blogs and website content.
As a PR I've worked both reactively and proactively, managing crisis communications, products and services launches, press events and general brand awareness campaigns with national and local press, consumer magazines, online sites, TV & radio, trade press and influencers.
When I'm not working I can mostly be found raising three children, wrestling two cocker spaniels, keeping up with current affairs, and dreaming about Leicester City winning the league again. My friends and colleagues might tell you about my 'naturally curious' nature (nosy, then) and investigative skills (in my former life as a TV researcher I tracked down someone even the British intelligence service were struggling to find). But that's a whole other story!